Which Web Analytics does AI recommend most?

As of 2026-W29, AI named Google Analytics 4 in 67% of 30 sampled answers — more than any other brand.

How is this measured?

We ask each model a fixed set of buyer-intent questions, sampled repeatedly, and count how often each brand is named. Full method on the methodology page.

How often does it update?

Weekly. Mention rates shift as models update and as the web they cite changes.

// CATEGORY INDEX · 2026-W29 · n=30

Best Web Analytics according to AI

Across 30 sampled answers on 5 models, AI names Google Analytics 4 most often when buyers ask about this category.

↓ download CSV view prompts methodology

MOST RECOMMENDED

67 %

Google Analytics 4

Δ WEEK new

AGREEMENT SPLIT

LEAD +3pp

LEADERBOARD // mention rate, all models

30 answers · sorted by mention rate

01Google Analytics 467%

02Plausible63%

03Google Analytics37%

04Fathom37%

05PostHog33%

06GA433%

07Matomo33%

08Mixpanel33%

09Plausible Analytics27%

10Fathom Analytics27%

11Microsoft Clarity20%

12Umami20%

13HubSpot17%

14Cloudflare Web Analytics17%

15Amplitude13%

16Hotjar13%

17Simple Analytics10%

18Adobe Analytics10%

19Salesforce10%

20Clearbit Reveal7%

21Dealfront7%

226sense7%

23Clicky7%

24Cloudflare7%

25Demandbase7%

26GoatCounter7%

27Google7%

28Google Ads7%

29Leadfeeder7%

30MonsterInsights7%

31HockeyStack3%

32HubSpot Sales Hub3%

33Albacross3%

34Baremetrics3%

35Clicky Analytics3%

36Crazy Egg3%

37Dreamdata3%

38Facebook3%

39Factors.ai3%

40GoAccess3%

41Google Analytics (GA4)3%

42Heap3%

43HubSpot Analytics3%

44HubSpot Marketing Hub3%

45June.so3%

46Looker Studio3%

47Meta3%

48Microsoft Power BI3%

49Northbeam3%

50Open Web Analytics3%

51Piwik PRO3%

52Salespanel3%

53Search Console3%

54Sentry3%

55Shopify3%

56Swetrix3%

57Tag Manager3%

58TikTok3%

59Triple Whale3%

60WordPress3%

MODEL_MATRIX // Web Analytics

BRAND DS GEM KIMI GPT PPLX AVG

Google Analytics 4 6767838333 67%

Plausible 6767678333 63%

Google Analytics 3350171767 37%

Fathom 1750335033 37%

PostHog 3333333333 33%

GA4 033178333 33%

scale 828507292 // 0 = never named · 100 = named in every sample

PROMPTS_USED × 5 models

> What is the best web analytics tool for a small business?

> Which web analytics tool should a 10-person startup use?

> Recommend a web analytics tool for a B2B sales team.

> What web analytics tool do you recommend for a bootstrapped SaaS company?

> I need a web analytics tool that's easy to set up. What should I pick?

> What's the most affordable web analytics tool that's still good?

> What is the best web analytics tool for a growing mid-size company?

> Which web analytics tool has the best free plan?

> What web analytics tool would you choose in 2026, and why?

> What are the top 5 web analytics tool options right now?

> What's a good alternative to the most popular web analytics tool?

> Which web analytics tool is best for a fully remote team?

> Recommend a web analytics tool with the best integrations.

> Which web analytics tool should an agency use to manage multiple clients?

> What is the best enterprise-grade web analytics tool?

> Which web analytics tool do you recommend for a solo founder?

> Which web analytics tool offers the best value for money?

> If you had to pick just one web analytics tool today, which would it be?

> Which web analytics tool is best for a company that cares about data privacy?

> Which web analytics tool is easiest to migrate to from a spreadsheet?

SOURCES_CITED 2026-W29

1 analytics.google.com 20%

2 matomo.org 14.1%

3 posthog.com 9.3%

4 hockeystack.com 8.3%

5 usefathom.com 5.5%

6 plausible.io 5.5%

7 clicky.com 3.4%

8 clearbit.com 2.8%

! LIMITATIONS

Mention rate measures how often a brand is named, not whether it's the best product. Results reflect each model's training data and live retrieval at sample time and shift week to week. We accept no payment for placement — see the methodology for the full prompt set, models and known limits.

BY_INDUSTRY

WEB ANALYTICS FOR ECOMMERCE

Google Analytics 4 97%

FAQ

Which Web Analytics does AI recommend most?: As of 2026-W29, AI named Google Analytics 4 in 67% of 30 sampled answers — more than any other brand.
How is this measured?: We ask each model a fixed set of buyer-intent questions, sampled repeatedly, and count how often each brand is named. Full method on the methodology page.
How often does it update?: Weekly. Mention rates shift as models update and as the web they cite changes.